Leveraging Trademarks Beyond Branding
24 – 26 July 2024
SMX Convention Center
SM Aura, Taguig City
Reserve your slot now
Leveraging Trademarks Beyond Branding
24 – 26 July 2024
SMX Convention Center
SM Aura, Taguig City
Reserve your slot now
About
Welcome to the first-ever trademark convention in the country, the Philippine Trademark Conference 2024 (TM Con Philippines). This landmark event explores significant emerging trends, best practices, and the latest updates on trademark-related jurisprudence in the Philippines. It offers a platform for discourse on various aspects of local and foreign trademarks, including trademark registration, protection, enforcement, valuation, and commercialization.
Event Highlights
Expert Insights
Join us as several local and international trademark experts share their expertise and insights, enhancing your understanding of the trademark landscape.
Stakeholder Engagement
The TM Con Philippines is an invaluable opportunity for key trademark stakeholders such as brand owners, trademark practitioners, and MSMEs to stay informed about the latest trends and updates in trademark registration, protection, enforcement, valuation, and commercialization.
Collaborative Discussions
Share experiences and contribute towards building a robust and cohesive approach to promoting a stronger trademark regime.
Our Goal
The TM Con Philippines aspires to set a new benchmark for excellence and collaboration in the trademark ecosystem by offering valuable learning and networking opportunities for all stakeholders. The conference will spotlight emerging trends, best practices, and the latest updates in trademark-related jurisprudence in the Philippines. It will specifically address three key areas: 1) trademark registration and protection, 2) trademark enforcement, and 3) trademark valuation and commercialization.
Key objectives of the conference include:
Gather key trademark stakeholders
to develop a robust and cohesive approach
towards promoting a stronger trademark regime.
Provide expanded learning
opportunities to both government
and private stakeholders.
Explore avenues for a
collaborative national networking
platform among participating stakeholders.
Additional Features
Brand Exhibit
Discover various registered brands through our exhibit, showcasing the importance of trademark protection.
Registration Booths
Visit our registration assistance booths for aspiring trademark applicants to start your journey to brand protection and support the growth of your brand.
Seminars and Networking
TM Protection
PLENARY HALL
Morning Session
10:15 AM – 11:45 AM
Navigating Trademark Terrain: Insights into the Global, Regional and Philippine Trademark Ecosystem
11:45 AM – 12:15 PM
Press Conference
Afternoon Session
PLENARY HALL
1:00 PM – 1:30 PM
Signing of the MOU on eCommerce by the GUESS Group of Companies and Trimark Group Holdings, Inc.
1:30 PM– 3:00 PM
Charting New Horizons: The Madrid e-Filing and Revised Regulations
Ceremonial Announcement of the Effectivity of Revised Madrid Regulations
Ceremonial Launching of Madrid e-Filing system
Ceremonial Filing of the First Philippine Trademark Application thru Madrid e-Filing
3:00 PM – 5:00 PM
Success Story on TM Protection
Meeting rooms
1:30 PM – 5:00 PM
Meeting Rooms 2-3
Addressing Office Actions: Navigating Communication Protocols and Timelines in Trademark Procedures
1:30 PM – 5:00 PM
Meeting Rooms 4-6
Securing Your Trademark: A Step-by-Step Guide for Successful Registration and Maintaining Your Trademark Registration: Essential Steps for Long-Term Protection
1:30 PM – 5:00 PM
Meeting Rooms 8
Creating a Mark: What’s in a Name?
TM Enforcement
PLENARY HALL
Morning Session
9:30 AM – 11:00 AM
Trademark Watch: Mapping Enforcement Strategies Across Global, Regional, and National Domains
11:00 AM – 12:00 NN
Meeting Rooms 4-6
INTA IP Policy Dialogue
Afternoon Session
PLENARY HALL – Administrative Adjudication of Cases and Alternative Dispute Resolution
1:30 PM – 2:15 PM
Procedure in BLA for Inter Partes Cases
2:15 PM – 3:00 PM
Administrative Adjudication of IP Violations in the Bureau of Legal Affairs
3:00 PM – 3:45 PM
Alternative Dispute Resolution Services for IP Disputes
3:45 PM – 4:30 PM
Intellectual Property Rights Enforcement Office (IEO) Procedures
Meeting Rooms
Product Identification Session for LEAs and Public
Meeting Rooms 2-3, Meeting Rooms 4-6
1:30 PM – 5:00 PM
For NCIPR Members
9:00 AM – 5:00 PM
For General Public
9:00 AM – 5:00 PM
Trademark Brand Exhibits and Networking
Criminal Investigation, Prosecution and Adjudication of IP Cases
Meeting Rooms 8
1:30 PM – 2:30 PM
Criminal Investigation of IP Cases (PNP/NBI)
2:30 PM – 3:30 PM
Prosecution of IP Cases (DOJ)
4:00 PM – 5:00 PM
Criminal Adjudication of IP Cases (Special Commercial Court Judge)
9:00 AM – 5:00 PM
Trademark Clinicing and Consultation
TM Valuation and Commercialization
PLENARY HALL
Morning Session
9:30 AM – 11:00 AM
Panel Discussion on Trademark Valuation and Commercialization with Unlocking Trademark Potential: Valuation and Commercialization Strategies Across Global, Regional, and National Frontiers
Afternoon Session
Success Story on Trademark Valuation and Commercialization
1:30 PM – 2:30 PM
Success Story on TM Valuation
2:30 PM – 4:30 PM
Success Story on TM Commercialization/Licensing
Meeting Rooms
1:30 PM – 4:00 PM
Meeting Rooms 2-3
Intellectual Property Insights: Maximizing Value through Effective Valuation and Commercialization Strategies
1:30 PM – 5:00 PM
Meeting Rooms 4-6
Strategic Licensing: Overcoming Common Hurdles in Intellectual Property Agreements
1:00 PM – 5:00 PM
Meeting Rooms 8
Managing Intellectual Property Assets/How to Manage your Trademark Portfolio: A Practical Perspective
Trademark Brand Exhibits and Networking
9:00 AM – 5:00 PM
Seminars and Networking
TM Protection
PLENARY HALL
Morning Session
10:15 AM – 11:45 AM
Navigating Trademark Terrain: Insights into the Global, Regional and Philippine Trademark Ecosystem
11:45 AM – 12:15 PM
Press Conference
Afternoon Session
PLENARY HALL
1:00 PM – 1:30 PM
Signing of the MOU on eCommerce by the GUESS Group of Companies and Trimark Group Holdings, Inc.
1:30 PM– 3:00 PM
Charting New Horizons: The Madrid e-Filing and Revised Regulations
Ceremonial Announcement of the Effectivity of Revised Madrid Regulations
Ceremonial Launching of Madrid e-Filing system
Ceremonial Filing of the First Philippine Trademark Application thru Madrid e-Filing
3:00 PM – 5:00 PM
Success Story on TM Protection
Meeting rooms
1:30 PM – 5:00 PM
Meeting Rooms 2-3
Addressing Office Actions: Navigating Communication Protocols and Timelines in Trademark Procedures
1:30 PM – 5:00 PM
Meeting Rooms 4-6
Securing Your Trademark: A Step-by-Step Guide for Successful Registration and Maintaining Your Trademark Registration: Essential Steps for Long-Term Protection
1:30 PM – 5:00 PM
Meeting Rooms 8
Creating a Mark: What’s in a Name?
TM Enforcement
PLENARY HALL
Morning Session
9:30 AM – 11:00 AM
Trademark Watch: Mapping Enforcement Strategies Across Global, Regional, and National Domains
11:00 AM – 12:00 NN
Meeting Rooms 4-6
INTA IP Policy Dialogue
Afternoon Session
PLENARY HALL – Administrative Adjudication of Cases and Alternative Dispute Resolution
1:30 PM – 2:15 PM
Procedure in BLA for Inter Partes Cases
2:15 PM – 3:00 PM
Administrative Adjudication of IP Violations in the Bureau of Legal Affairs
3:00 PM – 3:45 PM
Alternative Dispute Resolution Services for IP Disputes
3:45 PM – 4:30 PM
Intellectual Property Rights Enforcement Office (IEO) Procedures
Meeting Rooms
Product Identification Session for LEAs and Public
Meeting Rooms 2-3, Meeting Rooms 4-6
1:30 PM – 5:00 PM
For NCIPR Members
9:00 AM – 5:00 PM
For General Public
9:00 AM – 5:00 PM
Trademark Brand Exhibits and Networking
Criminal Investigation, Prosecution and Adjudication of IP Cases
Meeting Rooms 8
1:30 PM – 2:30 PM
Criminal Investigation of IP Cases (PNP/NBI)
2:30 PM – 3:30 PM
Prosecution of IP Cases (DOJ)
4:00 PM – 5:00 PM
Criminal Adjudication of IP Cases (Special Commercial Court Judge)
9:00 AM – 5:00 PM
Trademark Clinicing and Consultation
TM Valuation and Commercialization
PLENARY HALL
Morning Session
9:30 AM – 11:00 AM
Panel Discussion on Trademark Valuation and Commercialization with Unlocking Trademark Potential: Valuation and Commercialization Strategies Across Global, Regional, and National Frontiers
Afternoon Session
Success Story on Trademark Valuation and Commercialization
1:30 PM – 2:30 PM
Success Story on TM Valuation
2:30 PM – 4:30 PM
Success Story on TM Commercialization/Licensing
Meeting Rooms
1:30 PM – 4:00 PM
Meeting Rooms 2-3
Intellectual Property Insights: Maximizing Value through Effective Valuation and Commercialization Strategies
1:30 PM – 5:00 PM
Meeting Rooms 4-6
Strategic Licensing: Overcoming Common Hurdles in Intellectual Property Agreements
1:00 PM – 5:00 PM
Meeting Rooms 8
Managing Intellectual Property Assets/How to Manage your Trademark Portfolio: A Practical Perspective
Trademark Brand Exhibits and Networking
9:00 AM – 5:00 PM
Registration
Ticket Types:
- 3-Day Access
- 1-Day Access
Fees
| Full Rate (3-day attendance) | Per Day Rate | |
|---|---|---|
| Professionals | Php 4,500.00 | Php 1,500.00 |
| Students/ Academe/ Government | Php 3,600.00 | Php 1,200.00 |
Exhibitors
Exhibitors
Venue
Specific entry points to be opened during your event period (outside mall hours):
- Main Drop or Mall Entrance 1 (between Paul restaurant and COS store)
- Basement 1 – B, Southside (near Pet Express)
Partners
Partners
FAQs
A: All interested parties may attend the TM Con Philippines for a cost depending on the number of days you wish to join. Due to limited slots, the registration is on a first-come, first-served basis. You may reserve your slots here.
A: The conference provides an opportunity for knowledge exchange, networking and promotion of intellectual property, specifically trademark protection, enforcement, and valuation and commercialization.
A: Yes, the conference includes networking sessions, panel discussions, and an exhibit showcasing various registered brands. These opportunities will allow participants to connect with like-minded professionals, share experiences, and build relationships within the trademark community.
A: Interested participants should accomplish the enlistment form to be considered for the TM Con Philippines. Individuals who accomplished the enlistment form and made the quota will receive a confirmation email and a payment link from the Bureau of Trademarks.
Only when an email is received shall the enlisted individual be able to proceed to the next step.
Payment will be done online through the link sent via email. Payment must be made within the prescribed period stated on the email. Once payment has been made, proof must be sent via an upload link.
Failure to pay within the specified period, the Bureau of Trademarks will accommodate for payment the next list of enlisted individuals.
Please note that once the quota is reached, registration will be closed and those who fail to pay will be advised to wait the registration cutoff for the possibility of being waitlisted.
A: Transportation and accommodation will be shouldered by the attendees. Nearby accommodation options can be found here.
A: The event will feature registered trademarks to showcase their products and/or services and mainstream trademark protection.
A: The conference attire is business casual. We recommend dressing comfortably yet professionally for all conference sessions and networking events.
A: For questions and concerns regarding the event, you may also send an email through bot.events@ipophil.gov.ph or call us at (02) 7238-6300 loc. 4201 or 4603.
Got questions?
We’d love to hear from you!
Send us an email at bot.events@ipophil.gov.ph or call us at (02) 7238-6300 loc. 4201 or 4603.
You may also refer to our FAQs to get quick answers to commonly asked questions.